You’ve heard that good marketing is about telling a story. But that’s like saying the key to painting beautifully is controlling light and color. It’s not incorrect, but that knowledge alone doesn’t make you better at creating it. The hard part, of course, is learning how. Well, to start, you first have to have a familiarity with the tools at your disposal—specifically, what content works best for the type of story you’re trying to tell.
The open-source community is one of the most important aspects of the modern world of programming and development. The ability to share code and ideas freely has led to some of the most amazing advances in technology in recent years. One of the best things about open source is that anyone can contribute.
Professional huckster and amateur human being P.T. Barnum once famously said, “There’s no such thing as bad publicity.” While that certainly isn’t true, the takeaway is that the worst thing you can do is be boring. Indeed, the opposite of love isn’t hate—it’s indifference.
Every day, there’s news of next-generation technology impacting markets—a special something that makes what we’re currently doing obsolete. That’s why it’s critical to take a close look at emerging technologies and applications, from NFTs to AR, and everything in between, to decide when (or if) it makes sense to incorporate them into our strategic marketing.