In the ever-evolving digital landscape, brands constantly seek innovative ways to engage their audience. The emergence of Web Stories is a game-changer, providing a new, cost-effective, and efficient avenue to deliver interactive web experiences. At our agency, we've seen firsthand the potential of this powerful tool to capture and retain audience attention, drive traffic, and boost search rankings.
With AI, a whole new frontier is emerging right before our eyes - and most marketers are just beginning to chart their exploration. There are so many possibilities and unknowns - but the promise and accessibility of AI tech is quickly becoming tangible and all-too-real. Marketers that dove in head-first earlier this year with ChatGPT, for example, quickly saw the potential value AI could bring to their work product - and started to test different ways to fold it into their workstreams.
Google Ads is a powerful ad platform that can help businesses of all sizes reach their target audience. However, using the platform effectively is another matter.
When our development team receives a request to redesign a website, or build one from scratch, a frequent first question from clients is, “What backend technology stack or CMS do we use?” Back in the day, the choice was very easy—WordPress (almost always). Now the landscape has changed, and the web software market today has much more to offer.
With every new project, the Fiction Tribe development team’s focus is to always create great user experiences. On a project-by-project basis, we determine the right technologies that will allow us to create performant, scalable web experiences. We love to develop unique products and approach challenging projects in different ways.
You’ve heard that good marketing is about telling a story. But that’s like saying the key to painting beautifully is controlling light and color. It’s not incorrect, but that knowledge alone doesn’t make you better at creating it. The hard part, of course, is learning how. Well, to start, you first have to have a familiarity with the tools at your disposal—specifically, what content works best for the type of story you’re trying to tell.
The open-source community is one of the most important aspects of the modern world of programming and development. The ability to share code and ideas freely has led to some of the most amazing advances in technology in recent years. One of the best things about open source is that anyone can contribute.
Professional huckster and amateur human being P.T. Barnum once famously said, “There’s no such thing as bad publicity.” While that certainly isn’t true, the takeaway is that the worst thing you can do is be boring. Indeed, the opposite of love isn’t hate—it’s indifference.
Every day, there’s news of next-generation technology impacting markets—a special something that makes what we’re currently doing obsolete. That’s why it’s critical to take a close look at emerging technologies and applications, from NFTs to AR, and everything in between, to decide when (or if) it makes sense to incorporate them into our strategic marketing.